Marketing Term Paper Example | Topics and Well Written Essays - 2500 words

Marketing - Term Paper Example Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era. The marketing mix comprises the concept of 4Ps of marketing including Products, Price, Place and Promotion, related to the products and/or services that are rendered by any organization. Product Product or service of an organization can be determined as the fundamental factor for the company in its growth portfolio. In the context of continuous advancement made in business activities, the organizations are highly focusing on their offerings with quality, affordability along with ensuing fulfillment of the customers’ desires from the specific product or service. Moreover, the organizations in the present scenario are concentrating upon making upgrades in their products and/or services frequently in order to attract customers’ attention or to generate their buying desire towards the developed or new products/services. Technology such as e-co mmerce based technology can be used by a company to derive consumers’ product related preference through online feedback mode so that it can create or customize products/services based on the desire of the consumers. Price Pricing of the product is also an important facet for the organizations that is correlated with the financial growth of the companies. A feasible pricing strategy enables to derive value of the products or services from its respective buyers according to the market demand of the product. The pricing strategy of any product/service is one of the major decisions for the organizations for a particular region or country. However, it represents the financial growth structure of the enterprise along with generating new buyers and retaining the existing purchaser with it. In this context, proper use of technology can be made such as online website can be used by the companies to put on sale their products. Pricing of such an online available product can be kept re latively low than that of a product kept at a retail store. As there is no basic need for a physical location to store the product, so the price margin can be adjusted likewise, benefiting a business concern to draw large number of customers. Place Place is also a significant part for the organizations to offer their products/services to the final consumers. According to the modern day’s selling perception, the place can be determined as a crucial factor to acquire the ultimate buyers for the products or services. However, the modern organizations are quite conscious about their source of offerings with regards to availing their services through e-commerce and non e-commerce approaches or both the concepts. Electronic media is one of the favorable and effective places for the modern organizations in order to provide their products and/or services to its targeted consumers. Promotion Promotion of products and/or services is a major element of the marketing mix that consigns to a practice of influencing the buyers by providing additional benefits within the products/services rendered by the organization. Moreover, an effective use of the process

Othello's tragic Flaw Essay Example | Topics and Well Written Essays - 750 words

Othello's tragic Flaw - Essay Example The jealousy he feels makes him insane, and he fails to look for solid reasons. It seems that it is Brabantio’s warning â€Å"Look to her, Moor, if thou hast eyes to see†¦She has deceived her father, and may thee† (Act I, Scene 3) that makes Iago realize the possibility of great revenge. As Othello says â€Å"My life upon her faith; Honest Iago† (Act I, Scene 3), Iago becomes almost certain about the outcome. It is very evident that even this declaration adds to the basic jealous nature of Othello. As Iago develops his plan, this jealousy grows deeper and deeper. Though Othello continuously goes on denying his growing jealousy, mere hints from the part of Iago make him say that â€Å"No Iago†¦I’ll see before I doubt†¦when I doubt, prove†¦and on the proof, there is no more but this, †¦away at once with love or jealousy† (Act III, Scene 3). At this point, jealousy overcomes him with such a force that he delves into a fit of ep ilepsy. Soon, one can see a conversion of his jealousy into anger as he says â€Å"Arise, black vengeance, from thy hollow cell! Yield up, O love, thy crown and hearted throne, to tyrannous hate!† Soon, he accuses Desdemona of infidelity. Though she denies it, his mind is unchangeable. As Emilia points out â€Å"But jealous souls will not be answered so; they are not ever jealous for the cause, But jealous for they are jealous: ‘tis a monster Begot upon itself, born on itself† (Act III, Scene 4). Soon, Othello decides to kill her saying â€Å"let her rot, and perish, and be damned to-night, for she shall not live: no, my heart is turned to stone† (Act IV, Scene 1). However, Emilia’s statement that Desdemona is honest makes Othello confused. He seems a man too confused to think rationally as he attempts to get any proof. Through Iago’s brainwashing, he seems more eager to find fault in Desdemona than to prove her innocence. Despite her repeate d question â€Å"what ignorant sin have I committed?† (Act IV, Scene 2), he goes on blaming her. Sooner, he kills Desdemona. The play reveals the power of jealousy. Iago is driven by Jealousy. In other words, it is jealously that makes Iago develop the plot to devastate Othello. Again, he uses the same element of jealousy in Othello to bring his idea into practice. It is this content of jealousy that makes Othello feel violated and betrayed. When one feels betrayed, there are two possible outcomes; either the person turns revengeful or the person becomes depressed. In the case of Othello, he has the power to implement what he wants to do. In addition, he is a man who believes in righteousness. So, as a warrior, he is not ready to given in. Instead, he decides to do justice in his own way. It seems that Shakespeare presents the tragic hero Othello with a number of personality defects, or, indeed as a representative of a common human being who is ruled by feelings of insecurity , jealousy, hate, and revenge. The entire play is driven by the fact that he shows blind faith in the loyalty of Iago who is the real villain. However, it is rather surprising to note that he fails to show the same level of blind faith in Desdemona. Here, it becomes evident that when it comes to the matter of Desdemona, he is influenced by other factors too. He is influenced by a number of feelings at the same time. The strongest ones are his love for Desdemona. However, as time passes, jealousy gains upper hand. Soon, it gets